Chase Christensen

Digital. Social. Content.

About Me

Hi! My name’s Chase. Thanks for visiting my site. I look forward to getting to know you better and even possibly working together… wouldn’t that be awesome!? I’m a passionate, Blue Print certified social media marketer that has experience in everything from paid social and SEM to PPC, and I even dabble in some website building (this site is an example of that). If it’s digital, I’ve likely advertised there. Outside of the office my life essentially revolves around two things: my family and cars — in case the intro video wasn’t a big enough giveaway. I also enjoy sports, snowboarding and anything pop culture. I love a good laugh and half of my personality likely comes from movies, specifically comedies. I love meeting new people and learning new communication styles. I can’t wait to get to know you better! In the mean time, look around and take a peek behind the curtain of who I am. If you like what you see, be sure to drop me a line at the bottom of the page!

Salty Dinner Theater

Learn more about the amazing results I was able to produce for Salty Dinner Theater after they came to us at Salt City Garage for help with social media marketing.

VISA Campaign

Learn more about the Visa Triple campaign I ran for Mountain America Credit Union and the success we saw in both terms of ad performance as well as actual cards opened.

Writing and Video

Check out some of the writing I've done for serval publications as well as a few of the videos I've had a hand in.

Background

Salty Dinner Theater is a local dinner theater company that puts on performances of popular plays at local restaurants while patrons enjoy their meal. The events are interactive, funny and well produced. Salt Dinner Theater came to Salt City Garage for help with marketing. They had previously seen success with Groupons helping to sell out performances. However, the efficacy of these campaigns had long ago dried up. Salty Dinner Theater asked us to help increase season ticket and single event sales.

Setup

After learning more about their business, and learning their typical audience and affinities, we had a good idea of how to target their ads. We would use a multi-funnel approach to drive consumers from cold traffic all the way through to conversions using multiple ad sets along the way with differing offers. Additional adsets where setup to recapture any traffic that may have fallen out of the funnel. Our graphic designer developed ads within the parameters that I had set and we used A/B testing to hone in on effective creative and copy.

Execution

With a relatively small budget, it was important that our ads be as efficient as possible. Small tweaks were made after the launch of the campaign to reduce the possibility of ad fatigue and ensure optimal performance, but we were thrilled with the results right out of the gate.

Results

Our ads increased traffic to Salty Dinner Theater's site by over 300%! Additionally, our cost per landing page load was well below $.50 and we were converting leads at less than $7 per purchase for a product that cost $54. By the finish of the campaign, we had provided Salty Dinner Theater with more than an 8x return on their investment across all placements, or an 8.34X return on ad spend (ROAS), while our conversion ads achieved a ROAS of 10.56x (or $10.56 for every dollar spent on ads), making it one of our most successful campaigns we have ever run despite a very conservative budget spend. Had Salty Dinner Theater been willing to scale their ads, we likely would have seen even better results.

Background

Visa credit cards are one of the main products Mountain America offers its members. As such, we run several Visa-focused campaigns each year. For 2020, we ran a campaign called Faves. Our Faves campaign focused on communicating the three variants of credit card we offer: low interest rate, rewards and cash back. The concept was simply to offer members a credit card that offers a specific perk to suit their needs and that it would become their "fave" card. Additionally, we offered a $50 bonus if the applicant opened the card and made 15 purchases of $50 or more within the first 30 days of opening the card.

Setup

We split the campaign into two fundamental placements that focused on taking traffic that was familiar with our brand and then working them through a marketing funnel that ended with a conversion of submitting a credit card application. To accomplish this, we retargeted webpages that we were already driving traffic to with other, higher funnel, ads and post. This way we knew that the people being shown the ads were at least familiar with our brand in some capacity. We also ran traffic ads that focused on finding cold traffic and familiarizing them with our brand. These traffic ads then drove them to click through to our product page to learn more about the cards we offer. The final component was a conversion campaign that then retargeted anyone who landed on the product page with a conversion ad that featured our $50 for 15 offer, giving them extra incentive to apply for the card they were already learning about.

Execution

Utilizing a moderately large budget, we initially launched our traffic ads and delayed the conversion ads until we had some good traffic to retarget from the product page. Using custom and lookalike audiences, we then turned on the conversion ads to drive applications for our credit cards.

Results

Our traffic ads ended up driving well over 7,000 landing page loads of our product page for just $.64 per action. In addition to the stellar numbers achieved by our traffic ads, our conversion ads would go on to capture 161 applications submitted for our credit cards at a cost of just $46.58 per application. This represented a 6.78x Return on Ad Spend (ROAS) or $6.78 in value for every $1 spent on ads.